Who We Are: History, Mission, and Excellence of Giobas Pinwheels Toys – Made in Italy
High-Quality Pinwheels Toys Production
Giobas is a leader in the production and sale of high-quality pinwheels toys, designed and entirely made in Italy. Each pinwheel is the result of meticulous craftsmanship that blends traditional artistry with innovative solutions, ensuring unique and long-lasting products.
GIOBAS PINWHEELS
The History of Giobas: From a Family Business to an International Leader in Pinwheels Toys Production
Our company, founded in the 1950s as a family-run business, grew rapidly. From small toy manufacturers, we became a leader in pinwheels toys production, with the Giobas brand recognized internationally.
We are committed to carefully overseeing every stage of production, ensuring the highest quality. We embrace a continuous improvement approach, prioritizing sustainable processes and materials. Additionally, all the energy used in our facilities is certified renewable, reinforcing our commitment to environmental sustainability.
Commitment to Excellence
Giobas is synonymous with quality and innovation. We have always been committed to continuously improving our production processes, combining traditional craftsmanship with modern technologies.
Quality Policy
Leader in Pinwheels Toys Innovation and Quality
Giobas is committed to maintaining its position as a leader in the production of high-quality Made in Italy pinwheels toys, ensuring maximum customer satisfaction. We aim for excellence with the best quality/price ratio, on-time deliveries, and continuous innovation. We work closely with suppliers and engage employees to share goals and exceed expectations.
Our company is TÜV ISO 9001 certified, a testament to our commitment to quality and compliance with international standards. This certification reflects our dedication to efficient and sustainable production processes, ensuring that every pinwheel we produce meets the highest standards of excellence.
GIOBAS PINWHEELS TOYS • GIOBAS PINWHEELS TOYS • GIOBAS PINWHEELS TOYS •
State-of-the-Art Robotic Production
Our high-quality pinwheels toys production is cutting-edge, thanks to the adoption of advanced robotic technologies. We use automated machinery, many of which are custom-designed for us with unique electronic and robotic technology. This innovative approach ensures precision, efficiency, and superior quality at every stage of production.
The production capacity of our machinery allows us to quickly meet the growing demand, while maintaining high standards and reducing environmental impact.
Technological Solutions
We constantly invest in technological solutions to remain a leader in the high-quality pinwheels toys industry.
Thanks to our focus on technological innovation, we ensure the production of high-quality pinwheels that meet the most demanding market requirements.
In our long history, we have developed over 200 distinct pinwheel models. Explore our current collection by visiting the section dedicated to our products.
GIOBAS MISSION
Passion and Quality
Our mission is to convey the passion for Italian tradition through products that reflect meticulous attention to quality and detail. Each Giobas pinwheel is a unique piece that embodies the excellence of Italian craftsmanship.
Generational Charm
Giobas pinwheels are designed to captivate both adults and children. By preserving an ancient tradition, our products perfectly fit any environment, bringing a touch of magic and nostalgia that transcends generations.
Creativity and Unique Design
At Giobas, we are committed to infusing creativity into every stage of our production process. The unique design of our pinwheels not only captures attention but also reflects our dedication to innovation and aesthetic beauty. Each pinwheel is designed to be a work of art that enhances and enriches any environment.
The History of Pinwheels and Giobas
Travel, Games, and Artisan Traditions
In the late 19th century, the “balonari” of Gattorna traveled to the great cities of Northern Europe with suitcases full of simple yet fascinating toys. Made from materials such as cardboard, tin, and fabric, these toys included trumpets, cardboard mice, fabric balls filled with sawdust and elastic bands functioning as yo-yos, small fabric animals, and the iconic pinwheels, which at the time were made of paper. These humble toys brought joy to millions of children, sold at fairs in Hamburg, Paris, Stockholm, London, Munich, and Amsterdam. Today, the “Small Toy Museum” in Gattorna celebrates this rich historical heritage, while the pinwheel remains a lasting symbol of that era of adventure and dedication.
A Journey Through Years of Success
Giobas: Innovations in the World of High-Quality Pinwheels
Since its humble beginnings in 1953, Giobas has charted a path of continuous growth and innovation in the pinwheels toys industry. Founded by Mario Basso as a small artisan business, the company has evolved over the years under the leadership of his successors, embracing advanced technologies and expanding its global presence. Today, Giobas not only continues to produce iconic toys but also stands out as a leader in the market for windmills garden decorations for patios and outdoor spaces worldwide.
On March 1, 1953, Mario Basso took over a small artisan company, renaming it "Alfredo Ginocchio di Basso Mario", and began producing small toys for European wholesalers. He implemented more efficient production systems and expanded the workforce.
The business grew, and in 1967 we purchased the first press to build the various plastic components of the pinwheel, which became the product we specialized in, eventually becoming known worldwide.
Graziano and Carlo, the sons of Mario Basso, expanded the family business with new spaces and investments in modern machinery, including automated pinwheel production systems with electronic and robotic technologies. This is how "Giobas" was born.
In 1996, the "garden" line was launched with polypropylene pinwheels, ideal for outdoor use. We acquired a new facility and a plastic cutting machine to meet the growing demand for the garden line.
In 2005, we showcased our products at the Palazzo Ducale in Genoa and purchased the first automatic machine to speed up production, later expanding with additional units to cover the production of other models.
Our pinwheels, once considered simple toys, have increasingly become decorative items for gardens and patios. Today, we are regular exporters, sending goods to over thirty countries worldwide.